At the core of any customer-focused organization is a Customer Relationship Management (CRM) solution. Your CRM solution can be integrated with ExactTarget through the open API (Application Programming Interface). The integration of your valuable customer data with ExactTarget will take your email campaigns to a new level of sophistication and success. With that data, you can create relevant email experiences for your subscribers, which is the key for generating revenue and higher ROI.

The following are just a few examples of how you can leverage the integration of the two systems:

• Capture profile and preference updates in an email campaign and send that data back to your CRM system
• Track customer response behavior, including opens, click-throughs, and unsubscribes in your CRM system
• Trigger emails based on certain events, such as product return, customer inactivity, or customer inquiry

ExactTarget integrated with Sage SalesLogix, Microsoft Dynamics CRM, salesforce.com®, or any other, can offer you measurable results from your email marketing campaigns not possible with a CRM alone. The combination of the two closes the circle of customer analysis allowing you to track customer behaviors, study buying habits, and seamlessly communicate your messages.

Is CRM integration with ExactTarget right for your business? Request a free email marketing consultation with Harris Technology to find out.