ExactTarget has designed an email solution that maintains just the right balance of ease-of-use and sophistication to help organizations of any size manage their permission-based email strategy. Create personalized, send targeted emails, track, and analyze the results. The ExactTarget Core solution is built to scale in features and functionality as the needs of your organization grows.

No marketing program can be effective without results analysis, and yet this is where so many programs fall apart. Using what you learn from past results is critical in driving future success. With ExactTarget, real-time analysis of your email campaigns is a snap. Email opens and click-through rates are certainly key indicators of an email campaign's initial success; however, they only begin to scratch the surface in ultimately determining the ROI of your email marketing efforts. The ability to capture the number of leads and subsequent sales conversions is a critical metric in determining which product or service you're promoting is really working and really profitable.

Let us show you how using ExactTarget Core solution can optimize your email marketing strategy. Request a free email marketing consultation from Harris Technology.