The social phone is ringing...are you going to answer or ignore?
Posted by Lynn Harris on Fri, Apr 30, 2010
Social Media is being taken very seriously at Kodak - they have hired a "Chief Listener" (http://tinyurl.com/27ct4cu). According to their CMO, Jeffrey Hayzlett, "This is essential for embracing the fundamental shifts brought about by the rise of and continual changes in social media and technology. And this is going to get even bigger with the continued rise of smartphones and other mobile devices, like the iPad. Three to four years ago, you didn't need to do this. Today, if a company is not doing this to engage its customers and team, it will fail to keep growing and die." Yikes.
Social media is definitely changing the way we communicate - there's Facebook, Twitter, Yelp, YouTube, wikis, RSS feeds, online forums, just to name a few. Some of us fear social media because we don't understand it, we can't control it, and find it almost impossible to measure it.
Harris Technology is having a friendapoolza. Follow us on Twitter and Facebook. Phone is ringing, think I'll answer this one.