Writing Winning Email Subject Lines - What Not to Do

In a recent issue of our newsletter, Montage, we had a typo in our subject line. It was the issue on how to write winning subject lines. It blared: "Subject Line Personaliztion: Think Before You Personalize". Huge typo. Ouch. Some of our readers thought the typo was intentional...if only we were that clever. Spelling, grammatical errors and inaccuracies can be avoided by running your complete email draft by others. Slow down, and take the time to engage in a thorough review process. You'll ensure your message is clear, credible, and effective. Words to live by Yanni. Since misery loves company, we want to know your most embarrassing moment, business related preferably, but we never turn away from a good story. One customer has already shared their moment in the sun with us, "We did a beautiful postcard several years ago that had the word 'public' written as 'pubic'. Gave a whole new meaning to our advice!". To this customer...you are our hero for sharing this story. So fess up, we want to hear your most embarrassing moment!

For all three whitepapers on Writing Winning Subject Lines, please contact Lynn Harris at lynn.harris@harris-tech.com.