Permission-based email marketing solutions with ExactTarget and Harris Technology

E-Mail Marketing with ExactTarget

E-mail has become a powerful component in the arsenal of many marketers. Its business marketing success is due to its effectiveness in driving revenue and developing customer relationships. In the ‘90s it was batch and blast, hit the Send button and hope for the best. Well, it’s time to say goodbye to this ineffective marketing method. Subscribers’ inboxes are cluttered with irrelevant and uninteresting mail, which could potentially cause the e-mails to be ignored, deleted, unsubscribed, or even reported as SPAM. Opportunities to build relationships are missed with generic e-mail that is not targeted and customized to subscribers.

Welcome to a new and profitable e-mail marketing strategy – sending e-mails using ExactTarget®. ExactTarget is an on demand e-mail solutions provider for permission-based e-mail marketing. The ExactTarget solution addresses multiple needs including effective e-mail marketing, brand control and consistency, and corporate compliance with CAN-SPAM.

Whether you are just beginning to build an e-mail marketing initiative or want to take your programs to the next level, you will find that the ExactTarget solutions offer just the right balance of ease-of-use and sophistication to give you the power you need. Need More Information?

Core Solution

Enterprise Solution

ExactTarget has designed an e-mail solution that maintains just the right balance of ease-of-use and sophistication to help organizations of any size manage their permission-based e-mail strategy. Create personalized, send targeted e-mails, track, and analyze the results. The ExactTarget Core solution is built to scale in features and functionality as the needs of your organization grows.

No marketing program can be effective without results analysis, and yet this is where so many programs fall apart. Using what you learn from past results is critical in driving future success. With ExactTarget, real-time analysis of your e-mail campaigns is a snap. E-mail opens and click-through rates are certainly key indicators of an e-mail campaign's initial success; however, they only begin to scratch the surface in ultimately determining the ROI of your e-mail marketing efforts. The ability to capture the number of leads and subsequent sales conversions is a critical metric in determining which product or service you're promoting is really working and really profitable.

Let us show you how using ExactTarget Core solution can optimize your e-mail marketing strategy.

Corporate marketing is an investment in the brand and customer life cycle, and emulates the rest of the enterprise in the use of business applications to improve effectiveness. With the ExactTarget Enterprise Solution, sending communications that maintain brand integrity are personalized at the local level and legally compliant can become a reality for the enterprise.

What if you could…

	Maintain brand integrity in every email, from messages sent by the corporate marketing department, to emails sent by field representatives
	Share access to accurate customer data across the enterprise without relinquishing control?
	Remain fully compliant with all email legislation and say the word "SPAM" without cringing?
	Enable your sales force to manage the communication process while you manage messaging and branding?
	Seamlessly integrate your email system with your other best-of-breed enterprise applications?

Let us show you how using ExactTarget Enterprise solution can optimize your organization’s e-mail marketing strategy.

CRM Integration with ExactTarget

At the core of any customer-focused organization is a Customer Relationship Management (CRM) solution. Your CRM solution can be integrated with ExactTarget through the open API (Application Programming Interface). The integration of your valuable customer data with ExactTarget will take your e-mail campaigns to a new level of sophistication and success. With that data, you can create relevant e-mail experiences for your subscribers, which is the key for generating revenue and higher ROI.

The following are just a few examples of how you can leverage the integration of the two systems:

	Capture profile and preference updates in an email campaign and send that data back to your CRM system
	Track customer response behavior, including opens, click-throughs, and unsubscribes in your CRM system
	Trigger emails based on certain events, such as product return, customer inactivity, or customer inquiry

ExactTarget integrated with Sage SalesLogix, salesforce.com®, or one of the others, can offer you measurable results from your e-mail marketing campaigns that can’t always be provided with a CRM solution alone. The combination of the two closes the circle of customer analysis allowing you to track customer behaviors, study buying habits, and seamlessly communicate your messages.